Pirate's Pointe Shopping Center
37,209 SF · Greenville, NC · Pitt County
37,209 SF · Greenville, NC · Pitt County
National credit tenancy at a shopping-center record $311 PSF
Pirate's Pointe Shopping Center is a 37,209 square foot multi-tenant retail center on 3.07 acres along Greenville Boulevard, the market's primary retail corridor, positioned less than one mile from East Carolina University and the ECU Health medical district.
Bryant Capital Advisors underwrote the offering on the credit quality and durability of the rent roll, featuring eleven national and regional tenants including McAlister's Deli, The UPS Store, Batteries Plus, GEICO, Sweet Frog and uBreakiFix. The asset's location within Greenville's established retail corridor, supported by strong surrounding demographics, traffic and continued growth across the Greenville MSA, further strengthened the investment profile.
BCA marketed the asset through a deep network of institutional and private capital relationships, generating competitive tension that resulted in a closing at $311 per square foot — the highest price per square foot recorded for shopping center retail in the Greenville MSA since 2021.
CONTACT USA university and a health system next door
East Carolina University enrolls 28,798 students alongside 5,600 faculty and staff, and ECU Health — the only Level I trauma center east of I-95 — employs 13,600 more, all inside a mile. Daytime demand that does not follow a retail cycle.
A rent roll built on daily needs
Eleven national and regional tenants — McAlister's Deli, The UPS Store, GEICO, Batteries Plus, Sweet Frog, uBreakiFix — weighted toward food, shipping, insurance and repair. Uses that bring the same customers back every week.
A corner that cannot be rebuilt
Greenville Boulevard is fully built out through its retail core, so capital chasing the corridor competes for the positions that already exist. This one holds the signalized hard corner at Charles Boulevard, with 40,000 vehicles a day.
